Communications - Marketing Madness
Industry: Communications
Situation: Radio & TV Station/Broadcast Media Company – 75 employees
Challenge: Marketing Madness
- Needed one additional color printing device to provide better access to color printing due to building layout
- Needed more color printing capability to handle increased volume of marketing materials while reducing costs
- Needed more efficient document finishing capabilities
- Manual/time-consuming GBC binding for most proposals/presentations caused delays in getting materials to sales staff
- Needed more efficient document distribution system
- Incoming faxes for show preparation was being retrieved from traditional fax machine each day, copied 20 times and distributed to on-air staff in their mailboxes.
Solution: ImageRUNNER C5185, Fax Forwarding, Universal Send
- Utilized Universal Send to improve document distribution of show preparation materials directly to the end users automatically each day.
- Improved timeliness and look of presentation and proposal documents production with improved color quality and finishing capabilities of new device
Results: Professional Presentations Lead to Faster Closings
- Produce marketing materials more timely. Sales proposals and presentations are created more quickly allowing for faster closings.
- Saved approximately $250 per month in labor costs with the more efficient document distribution and document preparation and finishing capabilities.
