Advertising & Public Relations - Proof Nightmare
Industry: Advertising & Public Relations
Situation: Graphic Design/Branding Agency – 22 employees
Challenge: Proof Nightmare
- Needed to produce intensive proofs for advertising and branding pieces to look exactly like the finished products.
- Actual printed pieces are usually mass-produced via traditional offset printing.
- Were unable to do this consistently produce these proofs and this caused delays to client presentations
- Could not produce highly accurate color
- Could not impose multiple page layouts
- Were severely limited by the sizes and weights of paper required to produce proofs.
- When faced with these limitations, they miss critical deadlines when materials were not printed on time.
Solution: ImagePress C1, Impose, Virtual Printers to give access to Impose
- Eliminated multiple reprints for color corrections.
- Eliminated hand assembling of imposed jobs.
- Improved speed of producing proofs.
- Utilized a simple process where multiple page documents can be combined into booklets or other layouts for presentation to their clients.
Results: Proofs Now Live Up to Their Brands
- Eliminated labor costs associated with hand assembling of documents.
- Minimized down time because heavy glossy paper printing capabilities no longer causes paper feeding and jamming issues.
- Saved $400 per month by eliminating multiple reprints for color corrections and eliminating hand assembling of imposed jobs.
- Improved the image of the company by providing more attractive presentation materials to their professional clients.
